What you sell shapes what you can see.
What a firm gets paid to see, it sees. What it is not paid to see, it stops seeing within a quarter, whatever its intentions. Consulting is the easy example, and it is the least interesting one.
The more useful place to look is inside your own company. Every team is paid, measured or praised for something, and that something becomes its eyesight. A marketing team measured on form submissions sees form submissions. Whether any of those enquiries ever turned into business belongs to sales, so it sits in nobody's field of view. Nobody in marketing is doing anything wrong. They are seeing what the structure pays them to see.
AI makes this sharper, because an AI agent sees only what it is told to count. Give a marketing agent clicks and cheap leads as its target, with no line back to what sales actually won, and it will get extremely good at clicks and cheap leads. It does exactly what the structure asked, faster than any team could.
This is why we built our own commercial structure the other way round. We are paid for a defined result, at a fixed price. No hourly billing, so we have no reason to slow down. No retainer, so we have no reason to keep finding problems. And the result we are paid for includes your people running the thing without us, so the one question we are structurally forced to look at is whether it keeps working after we have gone.
That doesn't make us immune. It gives us different blind spots.
When something in your company keeps getting missed, the question worth asking is rarely who is careless. It is what the people closest to it are paid to see. Change that, and they start seeing something else. The same goes for us.