Work with us
You bring the problem that is costing you sleep.
We fix it, then we work on what caused it.
The kind of problem we take
- A handoff that breaks every time.
- A founder buried under reactive work.
- Knowledge stuck in one head.
- AI making more mess than it clears.
- A public front door that is wrong because the company underneath it is unclear.
- A handoff that breaks every time.
- A founder buried under reactive work.
- Knowledge stuck in one head.
- AI making more mess than it clears.
- A public front door that is wrong because the company underneath it is unclear.
These are examples, and any one of them is a way in.
Nobody should pay for the deep work up front.
Systemic change is complex, and it runs in ripples. You change how one decision gets made, and the effect turns up months later somewhere else, tangled up with everything else that changed in between. So after a few weeks it is genuinely hard to say what the deep work was worth, and nobody should be asked to pay for it up front, on faith. The trust for that has to be earned first, by delivering something valuable quickly.
That is what the doors are: pieces of work that pay off fast and are worth having even if you stop right there. Most of them are technical, because that's where we can prove value fastest. We want to earn the trust to create value where it's less tangible, immediate and obvious.
A growth engine
Your site tied to sales: a Monday report read against your CRM, articles drafted from what your company knows with every claim traced to its source, and search, including the answers AI assistants give, measured by the enquiries that turn into real opportunities.
Marketing agents
AI agents that turn your approved material into pages, posts, ads and emails and keep watch over budgets and search, with a person approving anything that touches your brand, your claims or your spend.
A front door
Your website rebuilt and moved off WordPress with nothing lost, and your team changing pages by asking: they see the change first, approve it, and automatic checks decide whether it goes live.
One place for what your company knows
Products, decisions and approved wording kept where your people and your AI tools answer from it, so it stops living in one person's head.
An AI chief of staff for a founder
A personal AI system that carries your context and your voice and takes email, reports and follow-ups off your plate.
An AI working session for your team
Your team works out what AI means for its own work, agrees what stays in human hands, and leaves with a few experiments worth running.
Which door is right depends on where your pain is right now and where the easy wins are. We find that out in a conversation, one of two ways: we look at your company from the outside and find the easy wins, or you run our diagnostic, about ten minutes of questions about one thing that actually happened, and you get a written read back. If what hurts is somewhere else, that's where we start.
We deliver stellar work on every one of these. While we do it, we read what is going on underneath: why it got stuck in the first place, who carries the knowledge nobody wrote down, which decision keeps getting made twice. What we're actually about sits in there, in how a company knows what it knows, decides, and hands work from one person to the next, and nobody should let us near that before a door has shown what we can do.
Every door has a fixed price, agreed before we start. When it's finished, what we built is yours, there's no retainer and you owe us nothing more. If you want to go deeper, you ask.
After every door you get a short note on what we noticed underneath and why we think it keeps coming back. You keep it either way.
A small circle that grows only as trust is earned.
Each step is priced and delivered on its own terms. If a step does not land, you do not owe us the next one.
Every door is a first step of this kind: one fixed price for one visible result.
A conversation
Free
Forty-five minutes with one of us. You bring one situation that happened. We tell you what we see, and decide together whether there is a useful next step.
You can stop here.
The burning issue
Fixed price
You pick the problem that's costing you the most right now, in money or in sleep, and we come in and fix it. While we're in there, we read the system around it.
You can stop here.
Structural redesign
Fixed price per defined outcome
We trace the symptom back to where it's made: how the work is shaped, paid for, staffed, decided or handed from one person to the next.
You can stop here.
Systemic rebuild
Fixed price per phase
We hold things together while the system learns to carry itself, and it ends when it runs without us and your team can do more than when we arrived.
Then we leave.
Why we are paid this way
What you sell shapes what you can see.
If you bill by the hour, you learn to slow down exactly when the work wants speed. If you live on retainers, you start finding new problems the moment the old ones are solved, and if what you sell is decks, confusion turns into bullet points long before anyone has understood it.
Nobody's a villain here; it's what the business model does to people. So we built ours the other way round.
Fixed outcome
We're paid for a defined result.
There's no hourly billing.
Clean stop
There are no retainers, so we have no reason to keep finding new things you depend on us for.
Earned trust
You can stop after every step, and you get the full value of a step without signing up for the next.
Clean exit
We build ourselves out.
The work is finished when it runs without us.
No client names yet. Ask for a reference call.
We are live. We work with a few pilot clients, and they are quite substantial. We are barely two months in and just incorporating.
It doesn't feel right to publish names while an engagement is bang in the middle, so we don't. The results are promising, and everything we learn already goes back into the work. Some of it you can read in our notes.
What we offer instead is the way we work: value first, trust built step by step, and a point after every step where you can stop. If that isn't enough, we'll arrange a reference call with one of our current clients. They'd be happy to do that for us.